2023: Dyson wanted to drive incremental reach and awareness for Airstrait, an innovative wet-to-dry straightener, ahead of 2023’s Q4 peak holiday shopping. They also wanted to test new influencer marketing strategies to message untapped audiences and generate incremental, yet highly substantial, traffic to their website. The Dyson team partnered with Rakuten Advertising for guidance on achieving their KPIs and campaign objectives for their new Airstrait product. Together we developed a content strategy and found unique influencer partners to drive traffic to the Dyson website.
Check out the full case study here!