The IAB Australia DOOH Buyer’s Guide DSP (Demand Side Platform) Reporting Matrix 2025 serves as a comprehensive resource outlining the levels of reporting available within Demand Side Platforms (DSPs) or through third-party services. Developed by the IAB Australia DOOH Council, this matrix aims to enhance the transparency and effectiveness of digital out-of-home (DOOH) advertising.
Purpose of the Document:
The matrix is designed to assist both buyers and sellers in navigating the evolving landscape of DOOH advertising. It provides clarity on the reporting capabilities of various DSPs, ensuring that stakeholders can make informed decisions.